Web design systems: when you need one and how to start
Learn what goes into a web design system, when it is worth building one and the six steps to start one your team will use.
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Generative engine optimisation (GEO): what changes for SEO
What generative engine optimisation means, what the research found, and what Google, Bing and OpenAI actually require before your pages appear in AI answers.
Core Web Vitals explained: LCP, INP and CLS
Learn what Core Web Vitals measure, why PageSpeed scores and Search Console can disagree, and how to fix LCP, INP and CLS.
E-E-A-T explained: how to show experience and trust
E-E-A-T is not a score. Learn what Google means by experience, expertise, authoritativeness and trust, and how to show it on your pages.
SEO basics: a beginner’s guide to getting found in search
Learn how Google finds, indexes and ranks pages, what a small site should fix first and which common SEO advice to ignore.