Digital Hub Lab

Structured-Data Generator

Generate editable JSON-LD starting points for common page, organisation, article, FAQ and web-application schema.

Create an editable JSON-LD starting point for several common structured-data types. The generated markup must be checked against visible page content before use.

Preparing the interactive tool…

How to use this tool

  • Choose the schema type that matches the main page content.
  • Enter accurate names, descriptions and URLs.
  • Copy the generated JSON-LD.
  • Validate it and confirm every claim matches information visible to visitors.

Understanding the result

Structured data helps machines classify content but does not guarantee enhanced search results. Incorrect, unsupported or misleading markup can be ignored and may create policy problems.

Practical guidance

Choose the most specific accurate type, include required properties and validate the final page with the testing tools provided by the relevant search engine.

Learn more about the ideas behind this tool: